© Elsawy Yehia 2023

Speaker | Leader | Designer | Consultant

Elsawy.

 I teach people how to design great experiences.

42.
Speaking
Engagements
Worldwide

👋 Meet Elsawy

Servant leader, father, multi-disciplinary designer, architect, engineer, maker, and mentor. Advocate for justice, lover of horses, travel, Mexican food, and courageous humans that want to change the world!
A curious soul with career adventures spanning over twenty years, six countries, seven industries, thirteen brands, sixty articles, two books, and many public speaking engagements. Most fulfilled when helping people grow to become better thinkers and makers.

🎤 Speaking

Book Your Talk
Talk
The Intersect: Design X Leadership

What does design have to do with leadership? This talk provides a unique perspective on the human capacities of designers and leaders. You'll learn about authentic empathy, finding meaningful problems, creating inspiring environments, asking questions, and embracing uncertainty - all things that make great designers and great leaders.

Time: 60-90 Minutes
Price: Let's talk

Talk
Product Vs. Design: From Battleground to Partnership

Every product team member wants to build a great product and provide a stellar experience to users, however, the tension between product managers and designers often gets in the way. In this talk, you’ll learn practical ways to bridge the divide and create a high-performing team that collaborates to ship continuous value.

Time: 60-90 Minutes
Price: Let's talk

Talk
The Guide: Building People that Build Great Products

People or product; what comes first? In this talk, you’ll learn how product leaders invest in making their people better thinkers and makers empowered to create a positive impact for their customers and organizations.

Time: 60-90 Minutes
Price: Let's talk

Talk
Pricing Strategy: Designing the right price for value

By the end of this session, you'll be able to create an effective behavioural pricing strategy for your products and services. We will get you thereby sharing the fundamental principles of value exchange, price setting, and paying friction diagnostics.

Time: 60-90 Minutes
Price: Let's talk

Talk
The Journey: Project Centricity to Customer Centricity

What's the thing of central importance in your organization? Is it the business, the product, the customer, or the employee? Perhaps it's all of these things, but does that make you unfocused? In this session, we’ll explore the journey of discovering, articulating, and transforming how you organize and deliver shared value based on your organizational context.

Time: 60-90 Minutes
Price: Let's talk

Talk
Designing for Trust

Trust is both an emotional and logical human capacity. It's what enables us to forecast, exchange value and be open about our vulnerabilities. In this talk, you will gain practical tips to create and measure trust with the humans you care about.

Time: 60-90 Minutes
Price: Let's talk

Talk
Winning The Digital Talent War

We ask our employees to deliver customer experiences every day, yet most of us fail to understand that the best talent, like ourcustomers, will gravitate towards Organizations that design and deliver engaging employee experiences. This talk re-casts the fundamentals of experience design and provides you with a practical framework to uncover the moments that matter for talent - then design delightful employee experiences for them.

Time: 60-90 Minutes
Price: Let's talk

🧰 Workshops

Book Your Workshop
Funshop
Humour Design: Engaging Users through Funny Theory

What role does humour play in Design? Done right, humour can create engaging, effective, and fun experiences for users. You'll leave with a bunch of comical, absurd, and incongruous tactics that can connect users to your brand and make your product experience more meaningful, memorable, and likable.

Time: 90-180 Minutes
Price: Let's talk

Funshop
Product Behaviour Design

Behaviours describe how we act and respond to situations or stimuli. They shape our interaction with people, products and environments. In this workshop, you'll learn how to design solutions that change human behaviour using insights from neuroscience, psychology, behavioural economics, and persuasive design.

Time: 90-180 Minutes
Price: Let's talk

Funshop
Incentivizing Behaviour: Getting humans to do the right things

By the end of this session, you will be able to come up with a reward system for your product or service so that your users perform the right behaviours, feel good about doing them, and come back for more. Done right, a rewards system will encourage target user behaviours, increase conversion, improve retention, and boost engagement.

Time: 90-180 Minutes
Price: Let's talk

Funshop
Creating Habits for Wellbeing

Challenging times create opportunities to untangle bad habits. Change can be easy and fun when you understand the ABC’s of behaviour. This workshop will provide you with practical ways to create new habits that promote well-being, then grow them from tiny to transformative.

Time: 60-90 Minutes
Price: Let's talk

Funshop
Design Thinking for All

An experiential workshop to gain practical knowledge of how Design Thinking helps solve people’s challenges by immersing in their context, identifying their needs and ideating to solve for them. You will also learn about tools and methods to test ideas efficiently.

Time: 90-180 Minutes
Price: Let's talk

Funshop
Introduction to Effective Storytelling

An interactive session that focuses on practical ways to apply storytelling in your day-to-day life and work. It will cover all the “basics”, like the structure and key elements behind great stories.

Time: 90-180 Minutes
Price: Let's talk

Funshop
Information Architecture 101

Figuring out how to organize your bookshelf, DVDs, storage, or recipes so you can easily find what you're looking for when you need it? Join us for a hands-on Funshop to understand the importance of giving structure and meaning to content by categorizing, classifying, and labelling information to make it understandable and easy to navigate. We'll guide you through in-depth exercises to practice methods and strategies to help you better organize the information you work with.

Time: 120-180 Minutes
Price: Let's talk

🎥 Appearances

testimonials

❤Why people love to work with Elsawy?

"A genuine expert in systems thinking is the phrase that comes to mind when I think about Elsawy. I was always in awe of Elsawy's ability to command a room and get people on board with ideas, even people who were initially on completely different pages. Elsawy’s ability to empathize with people and make a dramatic increase in the productivity level of our Design team was a blessing."

Joseph Tamunotonye
Principal Product Designer

"Elsawy is a natural, visionary and inspirational leader. His dedication and passion for his team and design are unique. Following a value-driven approach, he addresses any design and organisational challenge with respect, integrity, openness, and true empathy. His multidisciplinary design expertise would be very beneficial to any company seeking innovation and change."

Luis Colin
Strategic Design leader

"Elsawy is a thought leader that drives innovation for enterprise programs. From understanding the problem to forming strategy, research and prototyping, Elsawy is relentless in delivering the highest quality work while leading his team to success. As well, Elsawy is a pleasure to work with and he raises everyone's game with his enthusiasm and focus. I highly recommend Elsawy."

Duke Butler
CEO at Prairie Payments Joint Venture

📕 Books

Product People: A Journal of Laughter and Tears
March 17, 2023

A Post-Structuralist Effort to Understand Ourselves

In this captivating journal, the author takes readers on a journey of self-discovery that started with a practice of reflecting on his life while taking walks in nature, a habit that would eventually become the catalyst for setting and achieving his goals, improving his skills, and increasing his self-awareness and understanding of others. The author's constant curiosity and desire to understand the "why" behind everything led him to study and practice engineering, design, and product management, and develop his leadership philosophy. He started as a problem solver but eventually became a problem discoverer. While building great products was satisfying, his true passion was building great people who could go on to create great products. Driven by his experiences of injustice and a determination to combat fear, indifference, and egotism with courage, empathy, and humility, particularly in the corporate world, the author shares his anecdotes to inspire readers to ponder their own story with product, design, and leadership. Full of insight and humour, this memoir will leave readers with a new perspective on these topics and a renewed passion for achieving their goals. Whether you're an aspiring entrepreneur, seasoned leader, designer, product manager, or someone looking to grow personally and professionally, this book will help you reflect on your journey and find inspiration to reach your potential.

Contact

☕ Contact

I'd love to hear from you! I aim to answer all inquiries within 24 hours.

Let’s grab a coffee or jump on a call and learn about you.

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